Food Hero "José Totoy "

Food Hero "José Totoy "

 Who is José Totoy?

   José Totoy is a cheerful and friendly character with a colorful smile. His core philosophy is

"learning by doing." He grows his own food and always keeps trying when things don't go as

 planned. 

 Educational Approach

 ・Learning by Experience is important  

　He was Created by André Vaz and Isa Vaal, José’s world encourages to discover the

 origin of food, try new things. And care for nature through planting, cooking, playing, and

 adventuring.

 ・Food as an Adventure

     Healthy eating is not a strict rule but an invitation to discover. He turns simple ingredients

 into exciting culinary adventures for children and families.

  To a Global Phenomenon

・Beggining

    It was started as a small project in a resourceful New York apartment has progressed into a

 global media company, Totoy Corp.

・Massive gloval research

    Today, José’s content is available in more than 30 languages across 230 markets, viewed

 from over 3 billion people and about 47 million followers.

・Beyond the Screen

    His universe extends into real-world cultural institutions and museums in Brazil, blending

 interactive play with emotional and nutritional education.

A Global FAO Food Hero

    José is an official FAO Champion and World Food Day Food Hero. He uses his global

 platform to teach the next generation about sustainable food systems. He inspires children to

 understand how food connects people, nature, and the world around us.